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autoresponder graphic


auto responder graphic


















How to Use an Automatic Responder for
Effective Prospect Follow-up
Copyright 2003 Herman Drost 

When a prospect shows an interest in your product, if you don't deliver 
what he wants immediately and follow up on him, you lose sales.
No matter what you're selling online, using an automatic responder to do 
personalized follow up, can drastically increase the amount of sales you 
receive. It can also dramatically cut down on manual follow up of your

Once a prospect requests your information there are a million and one
things that can divert his attention from it.

For instance: 

His computer crashed, he has to wait several days to get it repaired.
His wife called, her car broke down again. He has to pick her up.
The kids are screaming, the dog is chewing on their favorite toy.
His friend needs a ride to the!

These are just a few examples of what can happen to cause your 
prospect to forget about your offer. That's why it is so important to get 
your offer in front of a prospect more than once. The ideal number is 5-7 

How an automatic responder (autoresponder) works

These programs automatically return a prewritten message to anyone who
sends a message to the autoresponder's email address. They usually allow
for one or more follow-up messages.

Types of automatic responders

Single follow up - this one will reply once only to any message sent to it. 
These are very useful for letting someone know that you have received 
their mail and will get back to them shortly, or you could inform people 
you are away on vacation.

Multiple follow up – these are often called sequential autoresponders.
They can be programmed to follow up over a period of days, weeks, or
months with any number of sequential messages.


  • Send multiple follow up messages
  • Messages can be personalized
  • A copy of each requestors message can be sent to your e-mail address.
  • Can create an online form to insert in your web page.
  • Supports both plain text messages or HTML.
  • Broadcast email updates to your entire customer list
  • Attachment support - your messages can contain one or more
  • Tracking URLs - setup a tracking URL to track click throughs from your 
  • Totally Ad Free
  • Automatically adds an "Unsubscribe" link at the bottom of each message.

Free automatic responder (contains all the above features) (free perl script)

Paid automatic responder

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How to set up an automatic responder on your web site

1. Create a form on your web site to capture your prospects information 
(i.e. name and email address.) You can do this on one or several pages or
use a pop-up or pop-under (
on your web page. I prefer the pop-under because it is less obtrusive for 
your visitors (pops up when the prospect has left the main page).|

2. Write a series of 3-7 personalized follow-up messages regarding your 
offer. You have the option of spacing these several days (or weeks) apart 
from each other.

3. Set up a confirmation page ( to confirm 
your prospects successful subscription.

4. Set up an error page ( in case your prospect 
makes a mistake filling out the information. Create an email link on this 
page that will direct him to your offer. Your autoresponder will still 
capture his email address for follow-up.

5. Upload your main page (containing your subscription form), confirmation
page, and error page to your web host. If you are using a pop-up page,
upload this one as well.

6. Check all your web pages before you begin your marketing campaign.
Test the links and check the pages in different screen resolutions, and 

7. Begin your marketing campaign.

Creating multiple personalized follow up messages to your prospects,
gives them a better chance to respond to your offer, resulting in 
increased sales. Using an automatic responder will allow you more
free time to focus on implementing other marketing strategies.
Herman Drost is the author of the new ebook
"101 Highly Effective Strategies to Promote Your Web Site"
a powerful guide for attracting 1000s of visitors to your web site.

Subscribe to his “Marketing Tips” newsletter for more original
articles at: Read more of his
in-depth articles at:    (240) 334-3271

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