Search Engine Ranking with
Correct Keyword Density
2003 Herman Drost
If you are serious about improving search engine rankings, you
need to check the keyword density of your web site. In order to
do this you must integrate proper keyword phrases within your
meta tags and web copy.
What is keyword density?
This is the ratio of a keyword or keyphrase to the total words
(depth) on a page. It is one of the most critical aspects of search
engine optimization. To improve search engine ranking, your
keyword density must not be too high or too low.
Try to aim for a keyword density of 1% to 7%. To achieve 1% you
would need to insert your keyword or keyword phrase once for
every hundred words. If you only used your keyword once in one
thousand words, this would result in diluting your keyword
Don't try to stuff all your keywords together, separated by
commas. Search engines may see this as spam, penalizing your
How to improve search engine ranking
The best way to achieve good rankings, is to research the
appropriate keywords or keyword phrases related to your web copy
before you even begin building your site.
If your site is already built and it's on the Internet, you may
want to consider reviewing the keywords and make the necessary
changes to your meta tags and web copy. It makes no sense to
have a site that is not targeted to the right audience and
expect high search engine rankings.
If your site has a lot of graphics or flash and is short on
content, you should consider redesigning it. Search engines love
content rich pages, so use images and flash sparingly.
1. Use the Wordtracker
or the overture suggestion tool
your keywords. These tools will show you how many times
a particular keyword was searched for each month. It's no point
including keywords in your web pages that nobody searches on.
2. The best keywords you SHOULD include on your site, are those
that are very popular (high number of searches when using the
tools above), but have a low number of competing web sites.
3. Select two or three of your most important keywords related
to your business and try to use them 3-7 times for every 100
words in your web copy.
4. Incorporate these keywords or keyword phrases in your title,
description meta tag, keyword meta tag, alt tags (words that
describe your images) comment tags, heading tags and main text
of your web copy.
Search engines will spider the heading tags in your web copy
first (H1, H2, H3) because these stand out from your main text.
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