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Marketing Tips Newsletter - July 1st,  2009

Editor's Message
Top 7 Google AdWords Mistakes to Avoid
Web Hosting Plans from $30/year 
Professional Web Design 
How to Get Double Listings in Google
Web Site Promotion Package 
Webmaster Tools 


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Dear Friend,

Recently I searched online for a bicycle repair shop close to where
I lived (I knew it existed but couldn't find the phone number).
They had no online presence (no web site) however they had
an ad in the yellow pages which costs a fortune.

How many times have you searched online for a local service
but got no results?

It's still rather easy to get good rankings on the search engines
for local businesses. You can use Google AdWords or work on
getting ranked in the organic listings by optimizing your web site
and building backlinks.

If you need a web site built and/or want it to get high rankings
in your local area don't hesitate to contact me.

I've had great success building/optimizing sites for local markets.

Herman Drost
Web Design, SEO, Hosting
www.iSiteBuild.com

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1) Top 7 Google AdWords Mistakes to Avoid
© 2009 Herman Drost - All Rights reserved
http://www.iSiteBuild.com

Google AdWords is a highly effective tool to drive traffic
to your web site or to test a product's profit potential.
You can market your product to the world or even target
specific countries, states or cities. If you set up
campaigns without first learning about the tool you'll make
many costly mistakes and conclude Google AdWords doesn't
work for you.

Top 7 mistakes to avoid

1. Setting a high daily budget

It's easy to blow your whole budget in one day or even a
few hours if you receive hundreds of clicks but make no
sales. If you reduce you daily budget you'll only spend
that amount per day and collect valuable data over a longer
period. The data will provide the necessary information to
help make informed decisions how to tweak your campaign.

2. Targeting the wrong keywords

Google rewards you for relevancy because they want to
provide the most relevant information for searches. Use the
Google AdWords tool to find keywords closely related to
your product then use them in your ad and landing page.

3. Only using broad match

Broad match may get you tons of clicks however you'll waste
lots of money on clicks that don't relate to your ad. For
example if your keyword is "shoes" you'll receive clicks
for "long red shoes", "free ladies shoes that shine in the
dark"...get the picture? You can start with broad match to
see what keywords receive the most clicks then switch to
exact match to get more targeted clicks.

4. Using too many keywords in one ad group

If you place 100s of keywords in one ad group the popular
ones will receive the most clicks very quickly while the
less popular ones may receive few or no clicks. If you not
collecting results over a long period you won't know what
keywords get the most clicks within a week or month period.
Start with approximately 10 keywords per ad group then
remove those that don't receive clicks. This will give you
a highly targeted campaign that's focused on the most
active keywords.

5. Not split testing your ads

Google allows you to rotate 2 or more ads evenly so you can
see which one performs the best. If you only create one ad
you won't know if it is the best one. Testing 2 ads against
each other helps improve click through rates and generate
more conversions.

6. Displaying your ads on the content network

The content network is where your ads get displayed on
other sites besides Google and it's partners. These could
be adsense sites that may not contain information related
to your ad or have competing products that distract the
visitor. This means you can easily spend lots of money
without seeing a return on investment. They are also hard
to track. Start your AdWords campaign by turning off the
content network and just focus on Google and/or it's search
partners.

7. Not tracking your keywords

If you don't track your keywords you won't know which ones
generated sales. Use keyword tracking software like
Adtrackz to track multiple campaigns at the same time.

Avoid these 7 top Google AdWords mistakes and you'll be on
your way to creating profitable campaigns.

Highly Recommended
e-Books

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Article Marketing Strategies"

Generate 1000s of Visitors
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Click here for more information

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2.) Web Hosting Plans from $30/year 

Basic Plan
5mb of disk space (most small web sites only use 3mb)
500MB Bandwidth
Add-on domain option available
Site Statistics
POP Email, CGI-Bin, PHP4
Mailing List
Web Mail
Fast, friendly, reliable service
Comprehensive support
No Set up Fee
30 day money back guarantee

Go to: http://www.isitebuild.com/hostingplans.htm

**********************************************
3.) Professional Web Site Design 

Does your Web Site Sell?
Is it in need of a makeover? 
Get a Free Evaluation from: 

info@isitebuild.com or visit
www.isitebuild.com

***********************************************
4). How to Write a Highly Effective Google Ad
by Herman Drost

Would you like to get a double listing for your web site in
the Google search results pages?

Google usually only lists one page in it's top 10 listings
however there is a way to get a second indented listing
using the tactics listed below.

What are Google indented listings?

This is when a second listing is placed beneath the first
one in indented form. You can therefore receive a double
listing for the same web site. Most site owners are unware
of this strategy so you can move ahead of your competition.

Here's what Google says:

"When Google finds multiple results from the same website,
the most relevant result is listed first, with other
relevant pages from that site indented below it."

Benefts of double listings in Google

Pushes competitors listings down

If your web page is listed in the top 10 results and you
get a double listing it will push all the results down. If
a competitor is listed number 10 on the page he will be
moved to the second page and no longer appear in the
top 10.

Attract more visitors to your web site

If you have 2 listings on the first page of Google you will
own 20% of the listings instead of 10%. This means you have
doubled your chances of people clicking on the links to
your web pages.

Generate more traffic

Most visitors only view the resuts of their searches on the
first page of Google. Capturing double listings will drive
more traffic to your web site.

How to achieve double listings for your keywords

1. Your web page must have a top 10 ranking for your
keyword

Your web page must already be listed in the top 10 results
(first page) of Google. If you aren't there yet work on
getting more links to that page.

2. Create another web page with alternative content

This web page should be created on the same web site and
link to the page that has the top 10 listing. Optimize your
second page for the same keyword as page your first page
however create different content for it.

3. Link your second page to the first page

Both pages need to be linked to each other to achieve a
double listing.

4. Link your first page to the second page in the anchor
text

Use the keyword phrase in your anchor text on the first
page to link to the second page. Try to use the anchor text
within your content instead of your navigation bar.

5. Get inbound links to the second page

Get links from other sites to point to your second page. If
possible use the keyword phrase in the anchor text of these
links. This type of link carries more weight than just
using a URL.

Tip
Search for all the pages on your web site that already
have a top 10 listing in Google then follow the steps
outlined above to get a double listing. You'll receive more
clicks, traffic and sales.


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5). Web Site Promotion Package

Search engine optimization (SEO) and submission is an absolutely
essential marketing strategy to attract traffic to your site.
Without people visiting your web site, no sales can be
generated.

Just submitting your site will not guarantee a place in the
search engines. You must first optimize your web site for the
search engines before it is submitted.

This promotion package eliminates the need to learn all the
strategies and the great amount of time it would take, if you
would do it yourself.

Here is what you will receive in the package.

1. Search Engine Analysis, research appropriate keywords, Check
Link Popularity, Link Validation, Keyword Density

2. Recommend Changes - you make the recommended changes based on
the research above.(if you wish me to do it, I would need
access to your host to download the web page, make the changes
and republish it - extra costs involved with doing this).

3. Hand Submission to all Major Search Engines (this does not
include Paid inclusions), plus 30 or more smaller search
engines using submission software.

4. Generate a report of all submissions

5. Monitor Site Rankings

6. Suggest other strategies you can use to gain more traffic to
your site.

Side note:
Your site should be monitored on a monthly basis to
stay listed and gain higher rankings. Search engines
take several weeks (or months) for web sites to get listed.

Disclaimer: 
Your site will gain a greater search engine presence,
however top rankings are not guaranteed due to the changing
nature of search engine ranking formulas and the popularity of
competing sites.

Please contact me for a free quote or review
my SEO Plans

Herman Drost 
info@isitebuild.com

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6.) Webmaster Tools 

Web Site Design | Domain Name Registration
Affordable Web Site Design Packages

Web Hosting
Web Hosting Plans to suit your budget

Marketing and Promotion 
Search Engine Optimization Packages

Tracking, Testing and Monitoring Your Ads
Adtrackz

Article Submission
Article Architect - software that stores, formats
and publishers your content to article directories.

Free Web Site Traffic Generation Strategies
101 Highly Effective Strategies to Promote Your Web Site

Link Building System
Easily Generate Loads of Links to Your Web Site

Passive Income Online
20 ways to Make $100.00 a Day Part-Time On the Internet


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If you found this newsletter valuable, please forward it to 
a friend to help them with their online business. 
Tell them they can subscribe by visiting: 

http://www.isitebuild.com 

Thank you, 
Herman Drost 
Certified Internet Webmaster (CIW) 
President of iSiteBuild.com 
Site Design, Hosting and Promotion
 http://www.isitebuild.com 
http://www.drostdesigns.com

Author of “Marketing Tips” Newsletter and his ebooks:
101 Highly Effective Web Site Promotion Strategies

Article Marketing Strategies


iSiteBuild.com    (240) 334-3271

info@isitebuild.com

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