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Marketing Tips Newsletter - May 15th,  2008

Editor's Message
Getting Links From .Edu Web Sites
Web Hosting Plans from $30/year 
Professional Web Design 
How To Get And Keep More Loyal Ezine Subscribers
Web Site Promotion Package 
Webmaster Tools 


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Dear Friend,

One of the keys to writing content that people want to read is to
invest a little more time researching and thinking about the topic
and it's content.

There is so much junk content on the Net it's no wonder
the search engines are constantly refining their algorithms to
filter out the junk so searches can be more targeted and return
high quality results.

I've been guilty of sometimes writing superficial content for the main
purpose of feeding the search engines but want to focus more
on creating high quality content for readers.

Readers are more important than search engines and appreciate
content that is well thought out. If you want your article to get
published by a popular online or offline publication they won't
accept poorly written content.

Review the content you're writing and look for ways to improve
its quality then monitor its effectiveness.

You may be surprised at how many more readers you'll get
and more sales you'll make.

Herman Drost
Web Design, SEO, Hosting
www.iSiteBuild.com

*************************************************
1) Getting Links From .Edu Web Sites
© 2008 Herman Drost - All Rights reserved
http://www.iSiteBuild.com

Getting links from high traffic web sites is one of the
best ways to drive traffic to your web site. Some of the
most trafficked sites on the Net include .edu and .gov
sites because they contain lots of content focused on a
particular subject or issue and they often rank at the top
of the search engine results.

The problem is that it's not easy to get links from these
sites.

How to get links from .edu web sites?

1. Fill a void

Read the content contained within the .edu site and see if
you can add to it or offer something new..perhaps from
another viewpoint.

For example I once wrote an article on web design that was
picked up by several educational sites looking for a
tutorial on "How to build an effective navigation structure
for your web site"
.

2. Create quality content

Create a series of articles that have been carefully
written and researched and offer them to the owner of the
.edu web site. If the content is good they might link to
the articles on your web site or have them added to their
own site with your link at the end of the article.

3. Analyze competing web sites

Analyze the .edu links of competing web sites to see what
they are linking to. This may be an indication that you
could contact these particular .edu sites and offer them
good content they can link to. This will save you a lot of
time looking through 100s of other .edu sites.

4. Contact student web sites or blogs linked to an .edu web
site

There may be students that have active blogs which link to
the main .edu site. If you are an authority in your field
they may be interested in having you write a post or
article for their blog.

Conclusion

By getting incoming links from .edu sites you can boost
your search engine rankings because they often get 1000s
of incoming links from a wide range of resources.

Highly Recommended
e-Books

"Highly Effective
Article Marketing Strategies"

article marketing strategies
Click here for more information

***************************************************************************
2.) Web Hosting Plans from $30/year 

Basic Plan
5mb of disk space (most small web sites only use 3mb)
500MB Bandwidth
Add-on domain option available
Site Statistics
POP Email, CGI-Bin, PHP4
Mailing List
Web Mail
Fast, friendly, reliable service
Comprehensive support
No Set up Fee
30 day money back guarantee

Go to: http://www.isitebuild.com/hostingplans.htm

**********************************************
3.) Professional Web Site Design 

Does your Web Site Sell?
Is it in need of a makeover? 
Get a Free Evaluation from: 

info@isitebuild.com or visit
www.isitebuild.com

***********************************************
4). How To Get And Keep More Loyal Ezine Subscribers
Copyright 2008 by Willie Crawfordt

When I noticed an automatically generated note from one of my
email list hosting accounts at ProfitAutomation warning me that
the account was approaching the 200,000 subscriber limit, and
that I needed to increase its size, I realized that I finally
had all of the subscribers that I really "needed." That
account is one of five that I have with ProfitAutomation,
and I also have one with Aweber.

So, while I still have a goal of building my database to over
1 million subscribers before the end of 2008, subconsciously I
have to admit... that's somewhat for "bragging rights."

As I studied list building over the years, I eventually realized

that a more important question than how to grow your list is
"How do you keep loyal subscribers."

Growing a large list is fairly simple... depending upon your
definition of large.

It's as simple as:

- Having a subscribe box on every page of your website

- Having a subscribe box somewhere in the backend of each
sales processes

- Giving people a very specific reason for subscribing (telling
them what benefit they'll gain from being on your list)

- Using testimonials from happy subscribers to prove that
other already enjoy your ezine

- Focusing your ezine on a tightly niched topic that your
audience has a real interest in

There are other things that you can do such as joint ventures,
and finding ways to get in front of other publishers'
audiences, but it all centers around answering the question of
"What's in it for me?" that all of your potential subscribers
have.

Once you get subscribers though, how do you keep them?

My friend Paul Myers, in his ebook, "The Amazing List Machine"
taught me that you simply deliver to your subscribers what you
promised them when they first joined your list.

If your ezine is on affiliate marketing, then your content
teaches them affiliate marketing.

If your ezine is on website traffic generation then your
content teaches them about website traffic generation.

If your ezine is on cooking (as one of mine is) then you teach
them to cook.

Sounds fairly simple doesn't it?

If you give your subscribers what you promised them when you
enticed them to join your list, they should stay on your list,
and read your newsletters, provided their needs don't change.

For many ezine publishers, the tougher question becomes "How do
I monetize my list without driving off subscribers." After all,
isn't that why most of us started a newsletter?

Yes, it's fun writing something that people enjoy reading. It's
nice getting emails telling you how long they've been a
subscriber, and how much of a difference your lessons have made
in their lives.

However, that won't put food on your table. So, how do you
monetize your list?

The answer is that you offer them goods and services directly
related to the topic of your list. If your list is on cooking,
then you offer them cookbooks, and cooking gadgets, and perhaps
cooking videos... or live workshops.

If you ezine is about list-building then you offer them
supplemental courses on list-building. You offer them software
that automates the process more. You offer them case-studies
that show how others are building large, responsive lists.

The whole process is fairly simple when you step back and look
at it. You entice subscribers to join your list by promising
them exactly what they want (that you can deliver). You keep
them by delivering what you promised. Finally, you monetize your
list by selling them things that make it easier for them to get
what they were looking for when they first joined your list.

Take a few minutes now and examine your process. Honestly look
for weak points in your system... and then fix them. Then you
too will one day realize the you no longer need to focus on
growing your list. Then the challenge becomes deepening the
relationship that you have with list members, although you
should have been focused on that all along too :-)

----------------

Willie Crawford has been running an online business, largely
driven by email marketing, since late-1996. He is the author of
the popular ebook "How I Boosted My Ezine Sign-Up Rate By 5200
MORE Subscribers Per Month - Virtually Overnight - And You Can
Too." Get your copy now at http://TheRealSecrets.com/5200/

************************************************

5). Web Site Promotion Package

Search engine optimization (SEO) and submission is an absolutely
essential marketing strategy to attract traffic to your site.
Without people visiting your web site, no sales can be
generated.

Just submitting your site will not guarantee a place in the
search engines. You must first optimize your web site for the
search engines before it is submitted.

This promotion package eliminates the need to learn all the
strategies and the great amount of time it would take, if you
would do it yourself.

Here is what you will receive in the package.

1. Search Engine Analysis, research appropriate keywords, Check
Link Popularity, Link Validation, Keyword Density

2. Recommend Changes - you make the recommended changes based on
the research above.(if you wish me to do it, I would need
access to your host to download the web page, make the changes
and republish it - extra costs involved with doing this).

3. Hand Submission to all Major Search Engines (this does not
include Paid inclusions), plus 30 or more smaller search
engines using submission software.

4. Generate a report of all submissions

5. Monitor Site Rankings

6. Suggest other strategies you can use to gain more traffic to
your site.

Side note:
Your site should be monitored on a monthly basis to
stay listed and gain higher rankings. Search engines
take several weeks (or months) for web sites to get listed.

Disclaimer: 
Your site will gain a greater search engine presence,
however top rankings are not guaranteed due to the changing
nature of search engine ranking formulas and the popularity of
competing sites.

Please contact me for a free quote or review
my SEO Plans

Herman Drost 
info@isitebuild.com

************************************************
6.) Webmaster Tools 

Domain Name Registration 
Godaddy.com ($8.95/year) 

Web Hosting
www.iSiteBuild.com/sitehosting ($30/year) 

Marketing and Promotion 
Search engine optimization packages

2 bucks an ad ($10.00/65,000 subscribers)

Safelists 
Smart-List
Mail 2000 members twice weekly
100 new addresses added each week
Receive $10 for each sale you make
Cost: $24.95 one time charge 

Businessworldlist 
Mail 23008 members every other day
150 new members join each day 
Track your ads 
Personalize your sales letter 
50% residual commission 
Cost: $12/month 

Tracking, Testing and Monitoring Your Ads
Adtrackz

Article Submission
Ezine Announcer - software that sends out
your articles to 100s of 1000s of ezine subscribers 

Directory of Ezines

************************************************
If you found this newsletter valuable, please forward it to 
a friend to help them with their online business. 
Tell them they can subscribe by visiting: 

http://www.isitebuild.com 

Thank you, 
Herman Drost 
Certified Internet Webmaster (CIW) 
President of iSiteBuild.com 
Site Design, Hosting and Promotion
 http://www.isitebuild.com 
http://www.drostdesigns.com

Author of “Marketing Tips” Newsletter and his NEW ebook
"101 Highly Effective Web Site Promotion Strategies".


iSiteBuild.com    (240) 334-3271

info@isitebuild.com

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