web site design hosting marketing tips newsletter banner

SITE DESIGN  HOSTING  PROMOTION  ARTICLES  PORTFOLIO  EMAIL

 








 

 

 

 

 

 

 


    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing Tips Newsletter - March Ist,  2010

Editor's Message
How to Make a Simple Video
Web Hosting Plans from $30/year 
Professional Web Design 
How to Create a Simple Video with Windows Movie Maker
Web Site Promotion Package 
Webmaster Tools 


*********************************************** 
Dear Friend,

Are you currently building a list of subscribers from your website?
Do you regularly send newsletters containing helpful information?
Have you added opt-in forms to your website to build your list?

An email list is extremely valuable for building long term
relationships with your subscribers by providing unique content,
tips, reviews and product recommendations.

I'm currently testing a drop-down optin box on the home page
of iSiteBuild.com by offering a free report titled:
"7 Habits of Highly Effective Traffic Generation".

Do you think it's effective?
What method do you currently use to build your list?
What causes you to enter your contact info in the opt-in box?

Leave your comments at the bottom of my latest blog post titled:
Top 7 Benefits of Email List Building

Warm Regards,
Herman Drost
Web Design, Hosting, SEO

*************************************************
1) How to Optimize Your Website for the Search Engines
© 2010 Herman Drost - All Rights reserved
http://www.iSiteBuild.com

Why is video marketing so popular these days?
How can you quickly and easily make a simple video?
How can you use videos to drive traffic to your website?

Why is video marketing so popular these days?

Most people grow up watching television or playing video
games. Some people prefer to watch and listen rather than
read text on a computer screen. In order to market to a
wider audience. You need to utilize multiple methods of
getting your message across. This.

How to quickly and easily make a simple video

Here’s a simple video I created in Windows Movie Maker by
importing one photo, a music clip and writing some
headlines. It took less than one hour.

1. Ready your camera

Use a digital camera or a video camera to create your
movie. You probably already have a digital camera with
video capabilities. At the very least, you can also use
your cell phone to shoot a short video. You don’t have to
use an expensive video camera to create movies for
marketing your business. Your movies don’t have to be super
professional to attract an audience.

2. Create the movie

There are several ways to create a movie for your business:

* Talking head: this is where you create a video of
yourself giving a presentation.

* Screen capture: use screen capture technology such as
Camtasia to record your computer screen. You simply goes
through the steps on how to do something then record it
with the screen capture software.

* Slide show: create a Power Point sideshow with
Microsoft Power Point, or if you don’t have that software
use OpenOffice.org. Once the sideshow is finished use
Camtasia to record your slides.

* Windows Movie Maker: This software exists on your
computer. To create a simple video, simply import one photo,
a music clip and create text outlining your content

See the example video at:
http://www.drostdesigns.com/how-to-make-a-simple-video/

Save the movie in any one of these formats: WMV, AVI, MOV,
MP4. The most common format is a Windows media file WMV.
Save a copy of the original movie clip to your computer in
case you wish to edit it later.

3. Upload to YouTube

You Tube is owned by Google and is not only the most
popular video sharing website on the net but also gets the
most traffic. Log in to your YouTube account, click the
upload button, browse to the video you stored on your
computer and upload it. It will take from a few minutes to
several hours for your video to appear on the net.

4. Optimize the video for the search engines

Videos often appear in the search engines above other
popular websites. To increase the chances of your video
appearing in the search engine’s. You must optimize it with
keywords that people are searching for. Therefore, after
uploading your video edit the title and descriptions by
including your main keywords. Write a title attracts the
attention of your visitors plus include one or 2 of your
main keywords andyour full website address. Your website
address will appear as a live link in your video title.
Write a description that encapsulates the essence of your
video and include your main in it. Name your file using the
title of your video e.g. how-to-make-a-simple-video.mov

5. Share the video

The more places your video appears the more traffic you
will generate. Create a free account at TubeMogul.com to
distribute it to multiple video sharing websites at the
same time. Include the video on your website or blog. Write
a one or 2 paragraphs to describe the contents of your
video. Include your main keywords in these paragraphs. Do
the same for the blog post title, links and tags.

The key to marketing your business online using videos is
to do it frequently and consistently. For example make a
plan to create, upload and market a simple video at least
once a week.

For quickly and easily placing videos on your website
without relying on YouTube get a copy of
VideoWebWizard

Highly Recommended
e-Books

"Highly Effective
Article Marketing Strategies"

Generate 1000s of Visitors
to Your Web Site..Continuously!


article marketing strategies
Click here for more information

***************************************************************************
2.) Web Hosting Plans from $30/year 

Basic Plan
5mb of disk space (most small web sites only use 3mb)
500MB Bandwidth
Add-on domain option available
Site Statistics
POP Email, CGI-Bin, PHP4
Mailing List
Web Mail
Fast, friendly, reliable service
Comprehensive support
No Set up Fee
30 day money back guarantee

Go to: http://www.isitebuild.com/hostingplans.htm

**********************************************
3.) Professional Web Site Design 

Does your Web Site Sell?
Is it in need of a makeover? 
Get a Free Evaluation from: 

info@isitebuild.com or visit
www.isitebuild.com

***********************************************
4). How to Create a Simple Video with Windows Movie Maker
© 2010 Herman Drost - All Rights reserved
http://www.iSiteBuild.com


Creating simple videos using Windows Movie Maker is a
highly effective way to market your website and you don’t
even need a video camera. A video will engage the audience
much better than written content. This is because visitors
can watch, listen and read instead of just reading the text
version of your content. One of the greatest fears of video
marketing is actually creating the video. Put those fears
to rest by reading the steps outlined below to quickly and
easily create a simple video.

7 steps for creating a simple video with Windows Movie
Maker

1. Open Windows Movie Maker

Every PC already has Windows Movie Maker software
installed. You should now see a list of movie tasks on the
left side of the window. These include capture video, edit
movie, fish movie and movie making tips. At the bottom of
your screen. You should see a timeline displayed. You will
be adding video, audio and text to this time line.

2. Import a picture

Click on the import pictures link to find a beautiful photo
that will serve as the background to your video clip. Make
sure the photo is not too dark because you will be placing
text on top of it. You can use as many photos as you wish
for your video however I’ve found that one beautiful photo
works fine. It saves time and prevents viewers from being
distracted by displaying multiple photos.

If you have 7 points you wish to make in your video, copy
and paste the same photo 7 times into your timeline. Add
the photo 2 more times for the introduction and end of your
video. You should now have a total of 9 photos on the
timeline.

3. Add titles to the photos on your timeline

The first photo should contain the main title of your video
clip plus your contact information which should include
your website address. Add the titles for the main points in
the next 7 photos. The last photo should thank your
visitors for watching and include your website address or a
link to your products and services.

4. Import audio

Music will greatly enhance your video by appealing to your
visitors auditory senses. Choose your music wisely. For
example, you don’t want to have a person singing or rapping
loudly in the background while your visitor is watching the
video. It may appeal to a small number of people but will
probably turn off most of them.

How to find your music for your video

Rip music from a CD
If you already have a music CD simply
pop it into the CD player on your computer. The Windows
Media Player will start automatically because it is already
installed on your computer. At the top of your screen click
on the “Rip” tab. This will give you a drop-down box. Click
on format - MP3. The MP3 format provides the best quality
music. Also select “bitrate-320Kbps for best quality.

Alternatively, you can also select your own choice of music
from iTunes or other music sharing websites.

Import your audio file into Windows Movie Maker by clicking
on the capture video — import audio or music link. Browse
to the audio file on your computer, click import and it
will appear on your screen. Drag the audio file onto your
timeline, where it says audio/music.

5. Adjust your timeline

Adjust the video, audio and text on your timeline so that
all plays together harmoniously. Play your video several
times for optimum performance and to inform and entertain
your visitors.

6. Upload your video to YouTube

Save the video first on your computer in case you wish to
edit it later. Save your video clip as a .AVI file. This
preserves the quality of your video. Open your YouTube
account and click the upload button. While the video is
uploading fill in the title and description of your video
clip. Make sure you include your full website address and
an attention getting headline in the title description. In
the description box clearly describe what your video is
about. In the tag box insert all the main keywords people
would use to find your video on YouTube and in the search
engines. Be sure to include these keywords in the title and
description boxes as well.

7. Promote your video

YouTube provides both the website address to your video
plus the embed code for inserting your video within a web
page. Share your video within a post or article on your
blog or website, social media sites such as Twitter and
Facebook and/or include a link to it in the resource box at
the end of your articles. Submit these articles to the top
article directories. This will result in attracting
visitors to your website plus build back links and increase
search engine traffic.

For quickly and easily placing videos on your website
without relying on YouTube get a copy of
VideoWebWizard


*********************************

5). Web Site Promotion Package

Search engine optimization (SEO) and submission is an absolutely
essential marketing strategy to attract traffic to your site.
Without people visiting your web site, no sales can be
generated.

Just submitting your site will not guarantee a place in the
search engines. You must first optimize your web site for the
search engines before it is submitted.

This promotion package eliminates the need to learn all the
strategies and the great amount of time it would take, if you
would do it yourself.

Here is what you will receive in the package.

1. Search Engine Analysis, research appropriate keywords, Check
Link Popularity, Link Validation, Keyword Density

2. Recommend Changes - you make the recommended changes based on
the research above.(if you wish me to do it, I would need
access to your host to download the web page, make the changes
and republish it - extra costs involved with doing this).

3. Hand Submission to all Major Search Engines (this does not
include Paid inclusions), plus 30 or more smaller search
engines using submission software.

4. Generate a report of all submissions

5. Monitor Site Rankings

6. Suggest other strategies you can use to gain more traffic to
your site.

Side note:
Your site should be monitored on a monthly basis to
stay listed and gain higher rankings. Search engines
take several weeks (or months) for web sites to get listed.

Disclaimer: 
Your site will gain a greater search engine presence,
however top rankings are not guaranteed due to the changing
nature of search engine ranking formulas and the popularity of
competing sites.

Please contact me for a free quote or review
my SEO Plans

Herman Drost 
info@isitebuild.com

************************************************
6.) Webmaster Tools 

Web Site Design | Domain Name Registration
Affordable Web Site Design Packages

Web Hosting
Web Hosting Plans to suit your budget

Marketing and Promotion 
Search Engine Optimization Packages

Tracking, Testing and Monitoring Your Ads
Adtrackz

Article Submission
Article Architect - software that stores, formats
and publishers your content to article directories.

Free Web Site Traffic Generation Strategies
101 Highly Effective Strategies to Promote Your Web Site

Link Building System
Easily Generate Loads of Links to Your Web Site

Passive Income Online
20 ways to Make $100.00 a Day Part-Time On the Internet


************************************************
If you found this newsletter valuable, please forward it to 
a friend to help them with their online business. 
Tell them they can subscribe by visiting: 

http://www.isitebuild.com 

Thank you, 
Herman Drost 
Certified Internet Webmaster (CIW) 
President of iSiteBuild.com 
Site Design, Hosting and Promotion
 http://www.isitebuild.com 
http://www.drostdesigns.com

Author of “Marketing Tips” Newsletter and his ebooks:
101 Highly Effective Web Site Promotion Strategies

Article Marketing Strategies


iSiteBuild.com    (240) 334-3271

info@isitebuild.com

[ Design ] [ Hosting  ] [Promotion ] [ Portfolio ] [ Articles  ]


Copyright © 2001-2006 iSiteBuild.com  All Rights Reserved
 


d width="100%" colspan="2" bgcolor="#000099" bordercolor="#000000" height="0">