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Marketing Tips Newsletter - May 16th,  2013

Editor's Message
Top 12 Ways To Monetize Your Blog Even If You Haven’t Made One Cent…Yet
Web Hosting Plans
Professional Web Design 
8 Steps To Protect Your WordPress Website From Hackers
Web Site Promotion Package 
Webmaster Tools 


*********************************************** 
Dear Friend,

Recently I've spent quite a bit of time
on link building for several websites. Getting
lots of high quality links makes a huge
difference in your site's rankings however
if done incorrectly may result in lowering
your rankings.

Here's a great SEO checklist created
by Matt Cullen (author of backlinkbeast
which is software that automatically
generates backlinks for you).

http://www.backlinkbeast.com/BacklinkBeast-SEOFormula.pdf

The key points mentioned in the guide include:

*Build links with quality content
*Vary your anchor text
*Get a diverse number of links
*Build links slowly over time.

If you don't wish to build links manually
which takes a lot of time consider
purchasing the backlinkbeast software.

You can still grab a copy at
$100.00 discount from this link

http://www.drostdesigns.com/go/backlinkbeast

Here are some of the benefits:

Generate diverse links for niche sites
Skyrocket your blog or website to #1 for your target niche
Boost authority of the sites/pages linking to your site(s)
Automatic account creation. Almost instantly create 1000's of accounts on the fly
Automatic submission of your content!
Automatic anchor text diversity.
Automatic Link Reports generated for you after each successful submission.
Drip feeds your links for "natural link growth"
Unlimited Tiered Link Building (to protect your money site)
Create Unlimited Projects for unlimited sites

Grab your copy now by visiting
http://www.drostdesigns.com/go/backlinkbeast

Warm Regards,
Herman Drost
Web Design, Hosting, SEO

*************************************************
1) Top 12 Ways To Monetize Your Blog Even
         If You Haven’t Made One Cent…Yet
© 2013 Herman Drost - All Rights reserved
http://www.iSiteBuild.com

What are the best places on your blog to monetize?
Which methods generate the most profits?
How do you implement these methods?

If you’re a professional blogger (or want to be one) you
probably spend a lot of time creating new content on a
regular basis. Perhaps you’ve made a little money from
AdSense Ads however it’s not paying your bills and you
certainly can’t quit your day job…yet. How then do you
increase the revenue from your blog?

Let’s look at the 12 most effective ways to monetize your blog

1. Generate traffic first

I mentioned this first because you need people visiting
your blog so they can view what you have to offer.

To achieve this I suggest subscribing to my Free E-course on
“21 Highly Effective Ways To Generate Free Traffic To Your
Website.”

http://www.drostdesigns.com/free-e-course

You’ll receive a new traffic method every 2 days by email
so you can start attracting visitors to your blog or build
on the traffic you’re already receiving.

2. E-course

This is currently one of my most effective methods for
generating sales from my blog on a regular basis. I first
get visitors’ to fill out an opt-in form by offering them a
free ebook. I follow-up with them by sending out a series
of emails automatically via my autoresponder. I then
promote my own products and several affiliate programs
within the emails I send which generates profits. Once you
set this up the system runs on autopilot.

To learn how to build your list check out my autoresponder
marketing system at:

http://www.isitebuild.com/Autoresponders/

3. Affiliate programs

The beauty of this method is that you don’t need to create
the product or promotional materials ie banners, emails,
affiliate links, etc. All you have to do is sign up for the
affiliate program then embed the link and/or banner within
your posts. When someone purchases the product from your
link you receive a commission.

One of the best places to find affiliate products to
promote is Offervault. You can search by categories
(apparel, music, etc), payout (amount of commission you
receive), type (lead, sale) and company (network). Other
places to find affiliate products you can market include:
Amazon, Clickbank, Commission Junction, Sharesale.

If you can’t find an affiliate company for a product type
“product+affiliate program” (without quotes) into Google.

4. Adsense Ads

This is an affiliate program from Google which enables you
to earn income from ads placed within your content. The
great benefit of this program is that once you set it up
you can forget about it. You simply sign up for a Google
Adsense account then copy and paste the code they give you
into your website or blog.

The best locations for displaying ads on your blog are:

top of your posts within your content in the sidebar(s)
bottom of your posts

You can set up channels within your Adsense account to
monitor the effectiveness of your ads (which ones are
generating the most revenue).

5. Sell your own products

Even though this may seem like a daunting task at first
it’s relatively easy to do and the benefits outweigh the
worries. Some of the benefits include:

Keeping 100% of the profits (instead of just earning an
affiliate commission) Generate long terms profits (ie one
of my ebooks still makes sales after creating it 10 years
ago) Generate additional sales from affiliates (people that
make a commission by signing up for the affiliate program
of your product).

6. Advertising

Business owners rely on new leads to generate sales for
their business. If they notice your blog receives a lot of
traffic and fits their niche they will be willing to pay
for an ad on your website. It could be a banner ad at the
top, bottom or side bar or a link in one of your posts.

Usually website owners will send you an email asking what
your rates are. If you have no idea what to charge search
for blogs that get the same amount of traffic and offer
advertising.

7. Sponsored post

This is where someone wants to publish a post on your blog
that promotes their own product. Make sure it aligns with
the topic of your blog. For example you wouldn’t want
someone promoting dog training lessons on a blog that
discusses website design.

9. Sell your own services

Online business owners constantly have lots of problems to
solve or tasks that need to get done but don’t have the
time or knowledge to solve it themselves. Offer your
expertise to solve their problems by adding a services page
to your blog. It could be a profitable source for
generating new leads.

10. Create a resources page

When I visit a blog containing high quality content I often
check out their resources page (if they have one) to see
what tools they are using in their business. Create a
resources page on your own blog that outlines what programs
and tools you use on a regular basis help you run your
business. Use affiliate links so you earn a commission
every time someone signs up through your link.

Here’s a brief collection of resources I use:

Market Samurai: a research tool to find keywords containing
a high number of searches with little competition.
http://www.marketsamurai.com/c/vision2010

Video Traffic Academy: a video course for creating and
marketing videos.
http://www.drostdesigns.com/at/go.php?c=vtc

Aweber: email list provider and autoresponder for building
a list and sending a series of automatic follow-up messages
to the list.
http://www.drostdesigns.com/at/go.php?c=aweber

Passive Income Ideas 20 ways to Make $100.00 a Day
Part-Time On the Internet

http://www.drostdesigns.com/at/go.php?c=20ways

Affordable Website Design Packages
http://www.isitebuild.com/

Web Hosting Plans to suit your budget
http://www.isitebuild.com/hosting/

Free Website Traffic Generation Strategies
101 Highly Effective Strategies to Promote Your Website
http://www.isitebuild.com/websitepromotion/

Subscribers Magnet:
WordPress Plugin that will triple the number of email subscribers to your blog.
http://www.drostdesigns.com/go/subscribersmagnet

11. Install Subscribers Magnet Plugin

This is a highly effective plugin for tripling the number
of email subscribers to your blog. It enables you to
quickly and easily add beautiful opt-in forms anywhere on
your blog. It monitors how many new subscribers you’re
getting every day and which opt-in form they are coming
from (ie top, sidebar, bottom, within your content).

GET the FREE TRIAL of Subscriber’s Magnet NOW for only $1.00
http://www.drostdesigns.com/go/subscribersmagnet

12. Social media Icons

If visitors find your content valuable they will want to
share it with their friends on social media sites such as
Facebook, Twitter, LinkedIn, Google+. This helps bring more
visitors to your blog which results in more people joining
your list and/or purchasing your products.

Make it easier for them to share your content by including
these icons at the bottom of every post. An easy way to add
these icons (if you have a WordPress Blog) is to install
the Shareholic Plugin.

Highly Recommended
e-Books

20 ways to make $100 per day online
Click here for more information

***************************************************************************
2.) Web Hosting Plans

Advanced Plan (Most Popular)
75MB of disk space
3000MB Bandwidth
Site Statistics
POP Email, CGI-Bin, PHP4
20 POP3 E-Mail Account
20 Email Forwardings
20 Email Auto-responders
Unlimited Email Aliases
10 Mailing Lists
Web Mail
Unlimited FTP Access
FrontPage Support
Server Side Includes (SSI)
SSL option available
Password Protection
30 day money back guarantee
Fast, friendly, reliable service

Price $90/year

Go to: http://www.isitebuild.com/hostingplans.htm

**********************************************
3.) Professional Web Site Design 

Does your Web Site Sell?
Is it in need of a makeover? 
Get a Free Evaluation from: 

info@isitebuild.com or visit
www.isitebuild.com


***********************************************
4).
8 Steps To Protect Your WordPress Website From Hackers
        by Herman Drost

Has your WordPress website ever been hacked?
If so, did you have it backed up?
Is your current WordPress website secure from hackers?

Last year while on vacation at the beach my clients’
WordPress sites got hacked. The hackers substituted the
home page with an offensive graphic. Nobody wants to
receive phone calls or emails from angry clients while on
vacation. Fortunately my web hosting provider kept backups
of all the sites so I was able to restore them to their
original state within a few hours.

The WordPress platform is currently used by 48% of the top
blogs in the world. This means it’s becoming an
increasingly popular target for hackers. No longer should
you ever use WordPress as a content management system
without first making it secure.

Here are 8 steps to protect your WordPress Website from hackers:

1. Always upgrade to the latest version of WordPress

Staying with an old version of WordPress is like keeping
your door unlocked when you leave for vacation. It invites
hackers to take advantage of your site’s vulnerabilities.

WordPress constantly releases new security updates. Usually
a notification is automatically displayed at the top of
your administration panel. As soon as these updates come
out make sure you update your WordPress blog to the latest
version. It only takes a few seconds (one click)

2. Remove outdated themes

With each new version of WordPress comes a new theme. Even
though you may upgrade WordPress to the new version your
old themes remain vulnerable to hackers. This is how
hackers disabled my own sites. I hadn’t removed old themes
that still existed in the themes folder after upgrading.

3. Keep your plugins updated

Plugins make it easy to customize your blog however you
need to constantly keep them updated to prevent hackers
exploiting outdated code. Before purchasing a new plugin
ask the software creator if they always release new
versions of their plugin when WordPress is updated. Often
they will charge a fee to do this.

Free plugins usually notify you inside the WordPress
administration panel when a new version becomes available.

4. Use strong passwords

Avoid using the default username “admin” when you first
install WordPress. For the login password use a mixture of
upper and lower case letters, numbers and symbols. The more
complex they are the harder it will be for hackers to crack
them.

To change the default administrator username log in to the
admin area, go to Users and create a new user with
Administrator role. Once the account is created, log out
from your admin area, log in with the new account you
created and delete the old one.

5. Backup your database

When a hacker takes down your site you’ll lose all the
content stored in your database. This could be especially
frustrating if you’ve invested years adding new content to
your blog. Ask your web host if they make backups of your
site on a regular basis. If not look for a web hosting
provider that does.

You can also create your own backup of the database and all
your WordPress files in cpanel. Simply login in to cpanel
and click the backup/restore link.

Under Backup/Restore you’ll see this:

Backup

This feature allows you to download a zipped copy of your
entire site or parts of it onto your computer.

The following are backed up and included in a zip file for
your convenience:

Home Directory
MySQL Databases
Email forwarders configuration
Email filters configuration

Click Backup to save a copy of your database and WordPress
files on your computer.

Backup Buddy Plugin:
This is one of the best backup plugins
for WordPress. It enables you to schedule WordPress backups
(widgets, themes, files, plugins, database), quickly
restore your site or easily transfer it to a different
domain.

6. Install security plugins

Here’s a list of the best security plugins to install:

Better Security plugin
http://wordpress.org/extend/plugins/better-wp-security/
This plugin hides the locations where vulnerabilities are
located thereby keeping an attacker from learning too much
about your site and preventing them from accessing
sensitive areas like login, admin, etc.

WP Security Scan Plugin
http://wordpress.org/extend/plugins/wp-security-scan/
This plugin regularly scans your blog settings for any
security loopholes. It can also help you change your
database prefix from wp_ to a custom prefix.

Wordfence Security Plugin
http://www.wordfence.com/
This is a paid plugin that scans websites for malware,
trojans, viruses, and malicious links. It also provides
protection from scrapers, aggressive bots, imitation
Googlebots, and more.

7. Deny access to bots using htaccess file (case study)

If you know of a specific threat affecting WordPress users
you can prevent this attack on your own site by adding a
few lines of code to your .htaccess file then upload the
edited file to your server.

Case Study

Here’s the reply I received from my web host regarding a
large scale attack on the admin logins for thousands of
WordPress sites.

“We could see that bingbot attack to the WordPress accounts
has caused the serious issue in the server. The attackers
are using the User Agent ‘Bingbot’. There large scale
attack on the admin logins for thousands of WordPress
sites. We have made certain firewall rules to restrict
attack to the WordPress sites. We have found that attack
with wp-login.php is too heavy. You can restrict the attack
to wp-login.php from your end by adding the following rule
to .htaccess file. This will prevent others from accessing
wp-login.php. Only you are be eligible for accessing it.”

=====
SetEnvIfNoCase User-Agent “.*bingbot” badbingbot

order allow,deny
allow from all
Deny from env=badbingbot

order allow,deny
allow from all
Deny from env=badbingbot

=====

8. Spam prevention

Many bloggers forget to secure their blogs from comment
spam. It doesn’t take long before spammers exploit this
vulnerability and you have 1000s of spam comments. This may
cause you to lose readers , ruin your site’s reputation or
get your blog hacked by a malicious hacker.

Here’s how to prevent comment spam

Install Akismet plugin. This plugin checks your comments
against the Akismet web service to see if they look like
spam or not and lets you review the spam it catches under
your blog’s “Comments” admin screen.

Adjust comment security settings.
Login to your dashboard
and go to Settings – Discussion and enable these settings:

“Comment author must fill out name and e-mail”
“An administrator must always approve the comment “

Use the WordFence plugin to scan your comments for
suspicious URLs.

Don’t approve non-relevant comments.
Beware of backlink seekers leaving comments unrelated to
your post content. If you don’t examine them closely you’ll
let them through and add irrelevant comments to your posts.

Here’s an example of a spam comment I recently received:

“Hurrah, that’s what I was looking for, what a information!
existing here at this blog, thanks admin of this web page.

How to Mass Delete Comments From WordPress Using phpMyAdmin
http://www.drostdesigns.com/how-to-mass-delete-comments-from-wordpress-using-phpmyadmin/

Warning: Inaction will leave your site vulnerable to
hackers so protect your WordPress website by taking action
NOW on the steps mentioned above. You can thank me later.

**********************************************************************

5). Web Site Promotion Package

Search engine optimization (SEO) and submission is an absolutely
essential marketing strategy to attract traffic to your site.
Without people visiting your web site, no sales can be
generated.

Just submitting your site will not guarantee a place in the
search engines. You must first optimize your web site for the
search engines before it is submitted.

This promotion package eliminates the need to learn all the
strategies and the great amount of time it would take, if you
would do it yourself.

Here is what you will receive in the package.

1. Search Engine Analysis, research appropriate keywords, Check
Link Popularity, Link Validation, Keyword Density

2. Recommend Changes - you make the recommended changes based on
the research above.(if you wish me to do it, I would need
access to your host to download the web page, make the changes
and republish it - extra costs involved with doing this).

3. Hand Submission to all Major Search Engines (this does not
include Paid inclusions), plus 30 or more smaller search
engines using submission software.

4. Generate a report of all submissions

5. Monitor Site Rankings

6. Suggest other strategies you can use to gain more traffic to
your site.

Side note:
Your site should be monitored on a monthly basis to
stay listed and gain higher rankings. Search engines
take several weeks (or months) for web sites to get listed.

Disclaimer: 
Your site will gain a greater search engine presence,
however top rankings are not guaranteed due to the changing
nature of search engine ranking formulas and the popularity of
competing sites.

Please contact me for a free quote or review
my SEO Plans

Herman Drost 
info@isitebuild.com

************************************************
6.) Webmaster Tools 

Web Site Design | Domain Name Registration
Affordable Web Site Design Packages

Web Hosting
Web Hosting Plans to suit your budget

Marketing and Promotion 
Search Engine Optimization Packages

Tracking, Testing and Monitoring Your Ads
Adtrackz

Article Submission
Article Architect - software that stores, formats
and publishers your content to article directories.

Free Web Site Traffic Generation Strategies
101 Highly Effective Strategies to Promote Your Web Site

Passive Income Online
20 ways to Make $100.00 a Day Part-Time On the Internet

Autoresponder Marketing System
Learn how to generate sales on autopilot

************************************************
If you found this newsletter valuable, please forward it to 
a friend to help them with their online business. 
Tell them they can subscribe by visiting: 

http://www.isitebuild.com 

Thank you, 
Herman Drost 
Certified Internet Webmaster (CIW) 
CEO of iSiteBuild.com 
Site Design, Hosting and Promotion
 http://www.isitebuild.com 
http://www.drostdesigns.com

Author of “Marketing Tips” Newsletter and E-books:
101 Highly Effective Web Site Promotion Strategies

Article Marketing Strategies
Autoresponder Marketing System


iSiteBuild.com    (240) 334-3271

info@isitebuild.com

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