Engine Directory Submissions
Getting Listed in
Yahoo, Looksmart, ODP, JoeAnt and GoGuides
The rules for search
engine directory submissions are very different
than the rules for getting listed in the search engines.
read the general submission guidelines in my previous
article (Part 2),
before proceeding with the more detailed explanations
below for each
search engine directory.
Yahoo uses Google (for now) in its Web Search results, but
in its directory. (Although Yahoo! has announced that it
drop Google from its results--until that happens, though,
indexed by Google will show your site in the Yahoo search
as well). This will change as Yahoo acquires Inktomi in
Yahoo directory results are compiled by human editors. A
the Yahoo Directory will get you listed in Google, but not
This applies if you have a non-commercial site in which
you submit to
a non-commercial category. You can also just submit the
pages of your commercial web site. There's a good chance
they will be
How to submit - Go to the "Suggest a Site" link at the
the category page, then fill out the submission form.
Guarantee - no review time is guaranteed. If you want to
getting listed for your commercial site, then consider
paid submission service.
Paid (Yahoo Express)
For a one time fee of $299.00, Yahoo will guarantee
of your site within 7 working days. It does not guarantee
into the directory. Most sites however, do get accepted.
also a recurring annual fee of $299.00
LookSmart results reach Internet users worldwide through
portals, ISPs, and search services including Lycos,
RoadRunner, CNET, Inktomi and LookSmart.com
For non-commercial sites, submit them to
To do this, fill out the zeal membership form
Choose a non-commercial category by selecting the "Manage"
option near the top of the category page, then click on
"Profile" link near the top of the page where the sites
Looksmart uses a pay per click (PPC) program for paid
Your account will be charged a minimum of $15 each month.
Open Directory (ODP) Submissions
The Open Directory is a guide run by volunteers. If you
placed here, your site will also appear in many of the
search engines ie Google.
Find the category you want your site to be listed in.
To submit, locate the category you want your site to be
in. Then go to the "suggest URL" link that appears at the
the category page. Fill out and submit the form. That's
all there is
Guarantee - If you are accepted, your site should appear
three weeks, if it gets accepted. If not, then resubmit.
To increase the amount of traffic you can receive, and to
more about submitting to ODP visit:
Browse through the topics and choose the one that best
site. Click the "Suggest a Site" button at the bottom of
page to be guided through the simple submission process.
If you join the editorial team, you can place your site
For US$39.99 you get a guaranteed review within 2 business
Here are the
This is another self submit directory maintained by
Get an express review for $39.99 and your site will be
reviewed in 2
business days. Choose from the list of major topics in the
directory. Click on the appropriate topic for your site,
then find the
most specific subtopic available for your site. When you
the subtopic where your site should be located, click 'Add
which is at the top of the page, then fill out the
Here's a great list of General, Local, Regional and
Before submitting your site to the Major Search Engines
first decide how much you want to spend on paid
submissions. Stick to a
certain budget. If you don't have the cash..yet, but have
time, then work
on getting links from other web sites. Ideally you should
marketing strategies to increase the number of visitors
and therefore gain
101 Highly Effective
Strategies to Promote Your Web Site