12 Web Site Marketing Strategies
If you don't create a successful strategy for marketing
site, you can't build a profitable online business. It's
therefore imperative to drive thousands of visitors to
site, then convert them to paying customers.
How do you accomplish this?
Use several marketing strategies
Don't put all your eggs into one basket by only employing
marketing strategy. You could see evidence of this during
latest Google update in which many commercial web sites
once had top rankings, dropped out of existence, thus
By creating more than one strategy to market your web
can soon see which one works the best by attracting the
Market with consistency
Set up a clear daily, weekly, monthly and yearly marketing
for your web site and stick to it. It is the lifeblood of
Continually test all your web site marketing strategies to
which one works the best. Eliminate those that are not
12 successful marketing strategies:
Search engine optimization
Here are the locations where you should include your most
important keywords or keyword phrases:
1. Meta tags
2. Page content
Weave your best keywords throughout the content of your
Focus on the first 250 words on your page and only use one
three keyword phrases per page of content. Include
your H1 tag (main title) and H2, H3 tags (subheadings) as
the hyperlinks in your site or and in outgoing links.
Search engines and directories
3. Major search engines
- Google is currently the main search
engine to get listed in. If you get listed there, you will
listed in AOL, Netscape, and Yahoo and it's still free.
change in the near future as the competition heats up.
free listings also include directories such as ODP. Do a
on Google to seek out your niche directories ie for
look for sunglass directories.
Here are the other major search engines to submit to:
4. Pay per click (PPC) search engines
- if you wish to generate
traffic to your web site immediately, set up a Google
5. Create a newsletter
- most folks don't buy from you
immediately but need to be contacted several times to put
the buying mood. Place a subscription box on every page of
web site. Send out your newsletter every two weeks to keep
touch with your subscribers. Be sure to include original
(not rehashed content) along with new products you wish to
introduce to them.
6. Email Course or tutorial
- set up an autoresponder that will
deliver quality information over a period of seven days.
means you have multiple chances of contacting your visitor
promote your product or service at the same time.
7. Ezine Ads -
create an ad for your product and find ezines that
cater to your target market. Write several ads and track
until you find one that pulls well.
8. Signature file -
include this all your online and offline
correspondence. Set up your email client so that it does
automatically each time you send out an email. Include
who you are, what your business is about, a way to
your newsletter, your web site address and your email.
9. Write articles -
ezine publishers are always looking for
original content. You can include a link back to your web
your signature file. If several ezine publishers (that may
thousands of subscribers) publish your article, you can
hundreds of links pointing back to your web site.
10. Reciprocal linking
- get links from other sites that
compliment yours. ie if you just offer web design and
else offers search engine optimization you could exchange
with each other, thus adding to the quality of each of
11. Forums - offer
your help to other forum participants then
leave a link back to your site in your signature file.
forums are spidered regularly by the search engines, thus
your site a link boost.
12. Offline marketing
Not all your customers are online. Market offline by
your web site information on all stationary ie letterhead,
business cards. Place ads in newspapers, trade
out postcards, fliers and get involved in local
such as the Chamber of Commerce. You can even set up your
local club or be a guest speaker for others.
Continuously evaluate, test and refine your web site
strategies so that you can apply them to any product.
are the keys to building a successful online business.
Herman Drost is the author of the new ebook
"101 Highly Effective Strategies to Promote Your Web Site"
a powerful guide for attracting 1000s of visitors to your web site.
Subscribe to his “Marketing Tips” newsletter for more original
articles at: firstname.lastname@example.org. Read more of his
in-depth articles at:
101 Highly Effective
Strategies to Promote Your Web Site