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How to Successfully Market With Safelists
Copyright 2002 Herman Drost 

Opt-in email safelists are one of the best Internet marketing 
strategies for getting your product or service immediately in 
front of many thousands of people. In this article, I will show you how you can successfully work with them. 

Benefits of Opt-in Safelists
1. Email to thousands - this can be done with free safe lists or paid safe lists. Even if you only get a 1% response from thousands, you interact with those that will respond. 

2. It’s immediate – you can instantly send your ad and receive an immediate response from those interested. With ezine ads, you often have to wait for days or weeks before your ad is displayed. 

3. Test your product or service – safelists are a good place to begin testing your ad, before you spend a lot of money on other advertising methods. 

4. Track your ads – track those ads that pull the best. (Some safelists incorporate tracking in their subscriptions). You can then use these same ads repeatedly in other forms of advertising. The key is to have a great headline, because users will be scanning them for what catches their eye. 

5. Low cost way of email marketing – this is a much faster, 
less expensive way to market than offline marketing. You can reach many more people in a shorter space of time. 

6. No fear of spamming or being penalized for spamming – this is because all subscribers are strictly opt-in. 

Types of Opt-in Safe Lists
Free Safelists - Pros
It’s free to email to the whole list – you can mail to all free 
and paid subscribers. 
Email to thousands immediately
Pays commissions on referrals 

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Fills your email box with thousands of offers from other 
No tracking of ads provided
Email once a week only 

Paid Safelists - Pros
Email the list (free and paid) every day or every 2 days. Doesn’t 
require you to receive other e-mail ads from subscribers.
Membership fees are low
Tracking of your ads
Pays higher commissions 
Personalize your messages 

Most customers will not see your ad at all. People on these
lists are more concerned about others seeing their own ad, than
seeing yours.
Lose money if you paid to subscribe, but didn’t
get any sales. 

This is just a general list of safelist features, however each 
safelist has its own unique features and benefits. 

How to Use Safelists Effectively 
Choose a targeted list – if you are targeting Internet Marketers, 
then don’t subscribe to lists that are contain home owners. 
The more focused the list, the better your chances of success. 

Use a benefit-laden headline in your ad – if you don’t capture 
the attention of users in the brief second they see your 
headline, they will pass you by. 

Use a follow-up strategy – direct customers from your ad to 
your web site or your sequential autoresponder. It often takes 
up to 7 times for users to see your ad before they respond to 
your offer. Instead of losing them after the first message, 
allow them to see another sample of your offer by following up 
on them every few days. This will increase your chances of 
making the sale. 

Tracking and Testing – track the responses to your ads to know 
exactly which one works and which does not. You can then test 
which headline pulls the best. After a one-month subscription, 
you will have some idea if the safelist is worth staying with. 
If it isn’t, unsubscribe! 

If you are getting a good response from the free lists, then 
pay the monthly subscription fee, so you can send your ad more 
often. You will also benefit from all the features they 

Use several safe lists – subscribe as a free member to several 
paid lists. Test which safelist pulls the best response. Paid 
safe lists are of higher quality than the ones that are free 
(no paid subscriptions). As a free member you can often send 
your ad once a week to all members. If the response is great, 
pay your subscription and send your ad more often. 

Utilizing Opt-in safelists is one strategy in your marketing 
arsenal that will quickly determine if your ad will be 
successful. Now explode your sales by implementing an email 
marketing campaign.
Herman Drost is a Certified Internet Webmaster (CIW) owner
and author of iSiteBuild.com 
Free Consultation for Site Design
Hosting from $30/year 

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Low Cost Safelists That Work

Here are two safelists I recommend that regularly generate leads and sales.
The key is to: 

1. Create a catchy heading or offer something for FREE that is

2. Follow up on your prospects with sequential autoresponders
(7 follow-up messages is the norm). 

For more information read my article: 
How to Successfully Market With Safelists

A) Businessworldlist 

Leads, Leads, Leads!

Mail 23008 members every other day
150 new members join each day 
Track your ads
Personalize your sales letter
50% residual commission 
Cost: $12/month 

B) Smart-List

Mail 2000 members twice weekly 
100 new addresses added each week
Receive $10 for each sale you make 
Cost: $24.95 one time charge 

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