How to Use
Keywords to Optimize Your Site
for Search Engines - Part 1
2002 Herman Drost
You have designed a beautiful
web site and published it for the world to see and visit.
You wait patiently, however there is either a trickle or no
visitors at all and therefore no sales.
You may be 1 of 4 web site owners that has not optimized
your site with keywords for ranking in the search engines.
You say you have inserted keywords in your site, but are
they targeted keywords?
My last article discussed “How
to Use Meta Tags for Search Engine Optimization”.
Let’s take a deeper look at how to use keywords to
optimize your site.
What is a Keyword?
These are words or phrases which people would insert in a
search engine to look for information contained in your
site. The search engine spiders take those words and display
the best sites that relate to that information.
Depending on the popularity of the word, you may have a
million or more web sites to choose from.
Ideally your web site should appear in the top 20-30 sites
displayed, to be included in the persons search. This would
result in a continuous stream of visitors.
the Best Keywords
If your keywords are not tightly targeted to your site, you
will dim your chances of being highly ranked in the search
engines. Here’s what to do:
Go to the
suggestion tool or wordtacker.com
a word or phrase that one would search on for information
on your site.
Create a table (in MS Excel or MS Word) with 4
Insert 200-300 words or phrases in the first
column from the
results of your suggestion tool.
Use the second column
to record the popularity of each word
beside each word in the first column.
The third column is to
determine the competing sites for the
words you have listed above. Do a search on a few of the
popular search engines (is Yahoo.com, Google.com) for the
or phrases you have listed above. (i.e. if you do a search
Google.com for “Internet Marketing”, your reply will
“Results 1 - 10 of about 3,280,000”). Enter this
number in the
third column for each searched word to determine its
101 Highly Effective
Strategies to Promote Your Web Site
to Use Keywords to Optimize Your Site for Search Engines
to Use Meta Tags for Search Engine Optimization