How to Use
Keywords to Optimize Your Site
for Search Engines - Part 2
Copyright
2002 Herman Drost
Placing keywords strategically throughout your web pages will
greatly improve your rankings in the search engines. Many sites,
however, leave them out altogether so your Site won't get ranked
at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting
banned from the search engines.
How do you sort all this out so you can effectively market your
web site to the search engines?
My last article, discussed, what is
a keyword and how to create targeted keywords for your site.
Next we will discuss where to place keywords, how many to use
and some tips on what to avoid.
Where to place keywords in your web pages?
Title Tag
This tag should contain your most important keyword phrase. Make the title interesting enough to grab the visitor's attention.
Only use 5 to 6 words in your title with your most relevant keyword
in the beginning.
Description Meta Tag
The search engines often use this tag when they display the description of your web site in the search results.
Try to make the description inviting for your visitors. The length should be less than 200 characters, including spaces.
Keyword Meta Tag
This tag will contain a listing of your keywords and keyword phrases
that are relevant to your page and enable a Search Engine to find you.
Here are some things to remember:
Don't use the same keyword more than 3 times.
Use keywords that occur in your Title Tag and Description Tag.
Use only 200 characters for all your keywords.
Use different keywords for all your pages.
Only use keywords that are relevant to your site.
Use lower case letters.
Use the single and plural forms of your keywords.
Use commas or spaces between your keywords or keyword phrases.
Heading Tags
These tags hold separate topics between paragraphs
and range from <H1>, which is very large and bold to <H6>, which
is very small and bold. Your page heading should contain your
most important keywords or keyword phrase.
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How
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How
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Part 1
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