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How to Improve Search Engine Rankings
Copyright 2002 Herman Drost 

You finally got your web site listed in the major search
engines, however it is buried amongst millions of others and you
still have not seen an increase in traffic to your web site. Why
not? You need to improve your search engine rankings. 

Here are the steps to increase your search engine rankings: 

1. Check your listings
If you are going to see an increase in traffic to your web site,
you need to be listed in the top 20-30 sites. 
Go to to see if you are listed
in the top 30 sites on the major search engines. If you are not
listed in them, you should at least submit your site to the
major search engines.
(read “How to get listed in the major search engines”).
If you are already in the top 10, then keep monitoring your
site's rankings to maintain your position. If you are not in the
top 30, continue with the next step. 

2. Select the right keywords and phrases
Go to or the overture suggestion tool
to find the most popular words and phrases that suit the theme
of your web site. 

Weave these words and phrases into your meta tags (title,
description and keyword tags), web copy (particularly the first
200 words of your web page) and links (i.e. if your site is
called and you have a page for camping tools, name
the link, instead of 

Optimize each web page with different keywords. Visitors can
then enter your site from different pages, depending on what
keyword they entered in the search engines. 

3. Exchange reciprocal links 
Search for other sites that compliment your own site and ask for
a link back to your site. Ideally the site should have the same
keyword phrase as yours and already have a high search engine 
ranking. These are quality links. 

Having many sites linked to yours, will increase the popularity
of your site in the search engines, resulting in a higher

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How to Get Your Site Listed in the Major Search Engines

How to Use Meta Tags for Search Engine Optimization

How to Use Keywords to Optimize Your Site for Search Engines

4. Write articles 
Choose your best keywords and weave them into
the theme of your articles. Include a link to your web site in
the resource box at the end of your articles. Submit your
articles to ezine publishers and article announcement lists.
This gives your article the potential to be read by thousands of
ezine subscribers. Your article will become linked to many web
sites, resulting in higher rankings. 

5. Participate in forums
Find a forum that is related to the theme of your web site.
People visit these forums to look for content that answers
their questions. Once you have provided helpful information, 
you can leave a link to your site in your signature file.
If this is a highly trafficked forum, leaving your link there,
will increase your site's popularity. 

6. Monitor your rankings
The best way to check how your site is doing in the search 
engines is to check your web site statistics. 
A high quality web hosting service will show you which 
pages receive the most traffic (hits and visits) and where
it is coming from (which search engines). 

7. Exercise patience 
Search engines typically take one to three months to spider 
your web site, so your changes will not be seen immediately.
Think of the steps outlined above, as a long-term marketing
strategy for your web site. 

Generating a massive amount of traffic to your web site,
doesn't guarantee sales. Here is a short list of factors that
will also help convert your visitors into sales:

Professional site design
Well-written web copy 
Fast loading times 
Simple navigation 
No broken links 
Optimizing for different screen resolutions
Optimizing for the main browsers 

As you can see, improving search engine rankings that result in
sales means the continuous monitoring and refinement of your web
site. Since 85% of your sites traffic (this is very targeted
traffic) comes from the search engines, it is well worth the
Herman Drost is a Certified Web Site Designer, 
owner and author of
Affordable Site Design, Hosting and Promotion Packages 

Subscribe to his “Marketing Tips” newsletter for more original
articles.    (240) 334-3271

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