Search Engine Directory Submissions
How to Get Your Web Site Listed
Submitting your web site to the search engine
will give you a great boost in traffic.
A listing in a large search
engine directory like ODP (Open Directory Project) enables
web site to get indexed for free by the major search
engines such as
AskJeeves, AOLSearch, Google, and Lycos. Directories will
help increase your page ranking. However getting listed in
search directories is more difficult than the major
engines. Preparation and patience is needed.
In Part 1 we covered
How to Get Your Web
Site Listed in the Major Search Engines
So what's the difference between the major search
engines and major
search engine directories?
Search engines are often confused as being the same as
search engine is a
web-based software tool that enables the
user to locate sites and pages on the web based on the
information they contain.
Search engine directories
use people, so you are dependant on these
editors to put in a description of your website that will
the keyword phrases that you need. Therefore, before
site to a directory think carefully about the description
How to prepare your web site for search engine
1. Research the best keywords
- use the overture suggestion tool
or wordtracker tool to find the keywords best suited for
site. It's no point entering words in a directory that
don't relate to your
site or are not often searched for. Include these keywords
your page content and in each of your meta tags.
2. Evaluate your site
- search directories are more particular
about allowing web sites to get listed than search
Therefore make sure your site has no broken links,
content-based pages, loads quickly (within 10 seconds), is
to navigate, and has cross browser compatibility.
3. Prepare your title
- if you are a business enter your business
name ie iSiteBuild. If you don't have a business name use
name of your site. Don't use a long title. This may help
listed in the search engines but not in the directories.
4. Write a description
- remember that human beings are looking
at your description so don't create an ad. Create a well
description of about 25 words, that clearly explains what
site has to offer.
5. Look professional
- your web site should have a professional
appearance. Don't just put up a bunch of affiliate links
sites or just have a one page sales letter.
6. Submit your site
- navigate through the directory to find the
best category for your web site. Don't just include what
is the most popular but the most targeted category.
An easy way to find out is to enter your search terms in
7. Be patient - it
can take months or sometimes even years to get listed.
This is because there are thousands of sites being
every day. If your site has not been listed after 3
months, then resubmit.
8. Guarantee - there
is no guarantee to get listed as the
categories as they may already be filled. There may also
backlog of sites to be reviewed. Therefore concentrate
your efforts on
other marketing methods.
In Part 3 of this article we'll discuss the detailed
submitting your web site to each Major Search Engine
in order to attract the thousands of targeted visitors.
101 Highly Effective
Strategies to Promote Your Web Site